Radar: About us

About us

Radar is a division of Dipsticks Research Ltd, an award winning, ground breaking, market research agency. Since 1997, Dipsticks has enjoyed amazing success by initiating the use of cutting edge technology and advanced techniques. Radar will build on this success by combining these resources with the experience of some of the travel industry's most respected consultants.

We’ll be offering all the traditional methodologies, such as street and telephone interviews, but by using new technologies Radar can help you see your audience in an entirely new way.

SMS

SMS gives you exclusive access to holiday makers whilst they are enjoying your service. Stay in touch with your consumers as they travel and get instant updates on their experiences and expectations of domestic and foreign travel.

GPS

Imagine being able to track the travel and commuting patterns of your consumers with pinpoint accuracy. GPS can tell you whereabouts in the world your consumers are, how fast they are moving and even the out-of-home media that they may encounter.

X-Ray Spex

Improve your understanding of your consumer with these lightweight glasses that record video and sound. This non-recall based methodology allows you to witness the travel experience through the eyes and ears of your consumer.

Neuroscience

We’re working with the University of Newcastle’s Psychology Department to bring the very latest in neuroscience to travel and tourism research. Research includes tracking eye and measuring physiological responses to travel situations.