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Advertising Awareness – telephone interviews to assess of awareness of advertising promoting Scotland as a tourist destination |
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Abu Dhabi – focus groups and telephone interviews exploring the views of visitors and potential visitors to Abu Dhabi of the appeal and potential development of the location as a travel destination |
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Visit London Festivals Month Evaluation - Face to face interviews to establish the numbers and types of visitors to various attractions in London, exploring their reason for visit, spending, awareness of promotion |
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Total Media Abu Dhabi - Online business to business, consumer and focus groups into the perceptions of Abu Dhabi as a holiday destination. Interviews were conducted with people who and had not been to Abu Dhabi. |
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Lonely Planet - In store face to face interviews with young people investigating the appeal of global travel, its role and the rite of passage to adulthood. The research helped the publisher improve the quality and marketing of their market leading holiday guide |
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Kielder - A mixed methodology project to inform a master plan of tourism development. The research included telephone interviews with the Top 200 North East businesses about meetings/conference needs. |
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Clear Channel Summer events - Online and focus groups to assess the different audience appeal of outdoor events and concerts in Hyde Park to measure brand recognition and appeal and to attract future sponsorship |
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Principles Research Holidays - Telephone interviews with businesses and consumers regarding holiday homes. We surveyed consumers who requested a brochure, made enquiries or booked a holiday |
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Telegraph Singapore Airlines - Telephone interviews with consumers into advertising awareness of a month long campaign of features for Singapore Airlines |
Radar is a division of DRL, which has been operating since 1997. DRL has an excellent reputation in the media research industry and works with a number of media owners, media agencies and blue chip companies, including:
